Stardoll Hosted Set "He's Just Not That Into You" With Few People Knowing???

This picture is from a set called 'He's Just Not That Into You' that Stardoll and Philosophy hosted together. Few knew, huh? It was said to be a 'big elaborate set'. If so, why did no one from Stardoll know about it? Hmmm... This leaves me wondering who really is, in fact, the current holder of Stardoll. I honestly didn't know Stardoll held events such as this. Possibly because they never tell anyone?